Ethnography is a qualitative research method used primarily in the social sciences to study cultures and communities. It involves immersive observation and participation, allowing researchers to gain a deep understanding of people's behaviors, beliefs, and social interactions. Ethnographers often spend extended periods in the field, collecting data through interviews, notes, and recordings. The goal of ethnography is to provide a detailed and nuanced portrayal of a group's way of life. This method contrasts with quantitative research, which focuses on numerical data and statistical analysis. Ethnographic studies can inform various fields, including anthropology, sociology, and cultural studies.