Ethnographic studies are a qualitative research method used to understand the cultural practices, beliefs, and social interactions of specific groups. Researchers immerse themselves in the community they are studying, often living among the people for extended periods. This approach allows them to gather detailed insights into daily life, rituals, and social structures. The goal of ethnography is to provide a rich, contextual understanding of a group's way of life. It often involves techniques like participant observation and in-depth interviews. Ethnographic studies can be applied in various fields, including anthropology, sociology, and market research.