Ethnographic research is a qualitative method used to study cultures and communities by observing and interacting with people in their natural environments. Researchers immerse themselves in the daily lives of participants, gathering insights about their behaviors, beliefs, and social interactions. This approach helps to understand the context and meaning behind people's actions. The goal of ethnographic research is to gain a deep understanding of a group's experiences and perspectives. It often involves techniques like participant observation and in-depth interviews. This method is commonly used in fields such as anthropology, sociology, and market research to inform various applications and improve practices.