Ethical consumption refers to the practice of making purchasing decisions that consider the social, environmental, and economic impacts of products and services. Consumers who engage in ethical consumption often seek out items that are produced sustainably, support fair labor practices, and minimize harm to the environment. This can include choosing products that are organic, cruelty-free, or sourced from local businesses. The concept encourages individuals to think critically about their buying habits and the broader implications of their choices. By supporting brands that align with their values, consumers can promote positive change in industries such as fashion, food, and technology. This approach aims to create a more equitable and sustainable marketplace.