Ethical purchasing refers to the practice of buying products and services that are produced in a socially responsible and environmentally sustainable manner. This includes considering factors such as fair labor practices, animal welfare, and the environmental impact of production. Consumers who engage in ethical purchasing often seek out brands that prioritize transparency and sustainability in their supply chains. By choosing to support companies that align with their values, consumers can contribute to positive change in the marketplace. This approach encourages businesses to adopt more responsible practices, ultimately leading to improved conditions for workers and reduced harm to the environment. Ethical purchasing can also promote local economies and support small businesses.