Ephemera refers to items that are designed to be temporary and not meant to last. This can include things like posters, tickets, brochures, and greeting cards. Often, these objects are created for a specific event or purpose and are typically discarded after use. Despite their fleeting nature, ephemera can provide valuable insights into cultural history and everyday life. Collectors often seek out ephemera for its historical significance and aesthetic appeal. Items like vintage postcards or advertisements can reveal trends, social norms, and artistic styles of their time. As a result, ephemera plays an important role in the study of history and art.