Printed ephemera refers to short-lived printed materials that were not intended to be preserved. This category includes items like posters, brochures, tickets, and greeting cards. These materials often serve a specific purpose, such as advertising an event or providing information, and are typically discarded after use. Historically, printed ephemera provides valuable insights into social, cultural, and economic contexts of a particular time. Collectors and historians often study these items to understand trends, public sentiments, and the evolution of design and communication. Examples include vintage postcards and political flyers that reflect the values and interests of their era.