The Entertainment Software Association (ESA) is a trade organization that represents the video game industry in the United States. Founded in 1994, it advocates for the interests of video game developers, publishers, and other stakeholders. The ESA also conducts research on the gaming market and promotes the benefits of video games to society. In addition to advocacy, the ESA organizes events such as the annual Electronic Entertainment Expo (E3), which showcases new games and technologies. The organization also works on issues related to copyright, online safety, and the regulation of video games, ensuring a healthy environment for both creators and consumers.