Interactive Entertainment encompasses various forms of media that engage users through active participation. This includes video games, where players control characters and make decisions that influence the game's outcome, as well as immersive experiences like Virtual Reality and Augmented Reality that blend digital content with the real world. The rise of interactive entertainment has transformed how audiences consume media, allowing for deeper engagement and social interaction. Platforms such as Steam and Twitch have further popularized this genre, creating communities around shared experiences and gameplay, making it a significant part of modern culture.