"Emotive" refers to something that evokes strong feelings or emotions. It can describe art, literature, music, or any form of expression that stirs emotional responses in people. For example, a poignant film may make viewers feel sadness or joy, while a powerful song can evoke nostalgia or excitement. In psychology, "emotive" is often used to discuss how emotions influence behavior and decision-making. Understanding emotive responses can help in fields like marketing, where advertisers aim to connect with consumers on an emotional level. This connection can lead to stronger brand loyalty and engagement.