Email Tracking
Email Tracking is a technology that allows senders to monitor the status of their emails. It provides information on whether an email has been opened, how many times it was viewed, and sometimes even the location of the recipient. This is often achieved through the use of small, invisible images embedded in the email.
Many businesses use Email Tracking to gauge the effectiveness of their communication strategies. By analyzing open rates and engagement, companies can refine their messaging and improve customer interactions. However, it raises privacy concerns, as recipients may not be aware that their email activity is being monitored.