Elsie the Cow is a fictional character and mascot created by the Borden Dairy Company in the 1930s. She is depicted as a friendly, cartoonish cow and has become an iconic symbol of the brand. Elsie is often shown wearing a bell around her neck and has been featured in various advertisements, promoting dairy products like milk and cheese. Over the years, Elsie has appeared in numerous media, including television commercials and children's books. She represents the wholesome and nutritious qualities of dairy, aiming to connect with families and promote healthy eating habits. Her cheerful personality has made her a beloved figure in American advertising.