Elder advocacy involves supporting and promoting the rights and well-being of older adults. This can include ensuring access to healthcare, social services, and legal protections. Advocates work to empower seniors, helping them make informed decisions about their lives and care. Organizations and individuals engaged in elder advocacy often focus on issues like age discrimination, elder abuse, and financial exploitation. They may provide resources, education, and assistance to both seniors and their families. By raising awareness and influencing policy, elder advocates aim to create a safer and more supportive environment for the aging population.