Ed Roth was an American artist and custom car designer, best known for his unique style of automotive art and his influence on the hot rod culture. He gained fame in the 1960s for creating outrageous custom cars, often featuring wild paint jobs and imaginative designs. Roth's work helped popularize the concept of car customization and inspired many enthusiasts to express their creativity through their vehicles. In addition to his car designs, Ed Roth was also a talented illustrator and cartoonist. He created the iconic character Rat Fink, a mischievous rodent that became a symbol of the custom car movement. Roth's contributions to art and automotive culture have left a lasting legacy, influencing generations of artists and car enthusiasts alike.