Echigo is a historical region located in the Niigata Prefecture of Japan. It is known for its rich cultural heritage, beautiful landscapes, and traditional rice farming. The region is famous for producing high-quality sake and rice, particularly the Koshihikari variety, which is highly regarded across the country. Echigo is also home to several notable attractions, including the Echigo-Tsumari Art Field, which features contemporary art installations in rural settings. The area experiences heavy snowfall in winter, making it a popular destination for winter sports enthusiasts. Additionally, Echigo has a vibrant local cuisine that reflects its agricultural abundance.