The term "East vs. West" often refers to the cultural, political, and economic differences between countries in Asia and those in Europe and North America. These differences can be seen in various aspects such as traditions, values, and social structures. For example, many Eastern cultures emphasize community and family, while Western cultures often prioritize individualism and personal freedom. In a geopolitical context, "East vs. West" can also describe the historical rivalry during the Cold War, where the Soviet Union represented the East and the United States represented the West. This division influenced global alliances, military strategies, and economic policies, shaping international relations for decades.