The term "EGO" refers to the sense of self or identity that an individual possesses. It plays a crucial role in how people perceive themselves and interact with the world around them. In psychology, the ego is often seen as the mediator between the id, which represents primal desires, and the superego, which embodies moral standards and societal rules. In everyday language, ego can also describe a person's self-esteem or self-importance. A healthy ego contributes to confidence and self-awareness, while an inflated ego may lead to arrogance or a lack of empathy. Understanding one's ego can help in personal growth and improving relationships with others.