EBI, or Electronic Business International, refers to the use of digital technologies to conduct business activities across global markets. It encompasses various online processes, including e-commerce, digital marketing, and online customer service, allowing companies to reach a wider audience and streamline operations. The concept of EBI is closely linked to the growth of the internet and advancements in information technology. Businesses leverage these tools to enhance efficiency, reduce costs, and improve customer engagement, ultimately leading to increased competitiveness in the global marketplace.