E2, or "E-squared," is a popular book by Pam Grout that explores the concept of the law of attraction. It presents ten simple experiments designed to help readers understand how their thoughts and beliefs can shape their reality. By engaging in these activities, individuals can see firsthand how positive thinking can lead to positive outcomes in their lives. The book encourages readers to tap into their own power and creativity, emphasizing that they can manifest their desires through focused intention. With a light-hearted tone and practical exercises, E2 aims to inspire people to take control of their lives and embrace the possibilities that come with a positive mindset.