An E-commerce Specialist is a professional who focuses on online sales and marketing strategies for businesses. They manage various aspects of an online store, including product listings, pricing, and promotions. Their goal is to enhance the customer experience and increase sales through effective digital marketing techniques. These specialists often analyze data to understand customer behavior and market trends. They may work with platforms like Shopify or Amazon to optimize product visibility and drive traffic. Additionally, they collaborate with teams to implement strategies that improve website performance and customer engagement.