Dual Coding Theory is a cognitive theory proposed by Allan Paivio in the 1970s. It suggests that information is processed and stored in two distinct systems: one for verbal information and another for visual information. This means that when we learn, we can enhance our understanding and memory by using both words and images together. By combining verbal and visual elements, such as diagrams, charts, or illustrations, learners can create stronger mental connections. This approach helps improve retention and recall, making it easier to understand complex concepts. Overall, Dual Coding Theory emphasizes the importance of using multiple forms of representation in learning.