Drive: The Surprising Truth About What Motivates Us
"Drive: The Surprising Truth About What Motivates Us" is a book by Daniel H. Pink that explores the science of motivation. Pink argues that traditional rewards, like money, are not the most effective motivators for complex tasks. Instead, he emphasizes the importance of intrinsic motivation, which includes autonomy, mastery, and purpose.
The book presents a new framework for understanding what drives human behavior. Pink suggests that when individuals have the freedom to choose their work, the opportunity to improve their skills, and a sense of meaning in their tasks, they are more engaged and productive. This perspective challenges conventional management practices and encourages a more holistic approach to motivation.