"Motivation 3.0" is a concept introduced by Daniel Pink in his book "Drive." It emphasizes intrinsic motivation, which is driven by internal satisfaction rather than external rewards. This model suggests that people are more engaged and productive when they find personal meaning in their work. The three key elements of Motivation 3.0 are autonomy, mastery, and purpose. Autonomy refers to the desire for self-direction, mastery is the urge to improve skills, and purpose is the need to contribute to something greater than oneself. Together, these elements foster a more fulfilling and effective work environment.