Donor relations refers to the strategies and practices organizations use to build and maintain positive relationships with their donors. This includes effective communication, expressing gratitude, and providing updates on how donations are used. Strong donor relations can lead to increased donor loyalty and support over time. Organizations often employ donor relations teams to manage these interactions. They may use tools like donor management software to track contributions and preferences. By understanding donor motivations and interests, organizations can tailor their outreach efforts, ensuring that donors feel valued and connected to the mission of the organization.