Donor engagement refers to the strategies and practices organizations use to build and maintain relationships with their supporters. This process involves communicating effectively, showing appreciation, and providing updates on how donations are used. Engaged donors are more likely to contribute regularly and advocate for the organization, enhancing its overall impact. Effective donor engagement can include personalized communication, invitations to events, and opportunities for donors to see the results of their contributions. Organizations often use tools like email newsletters, social media, and donor appreciation events to foster these connections. Ultimately, strong donor engagement leads to increased loyalty and support for the organization's mission.