Donor management refers to the systematic process of tracking and nurturing relationships with individuals or organizations that contribute funds or resources to a cause. This involves collecting and organizing donor information, such as contact details and donation history, to better understand their preferences and motivations. Effective donor management helps organizations maintain strong connections with their supporters. Additionally, donor management often includes strategies for communication and engagement, ensuring that donors feel valued and informed about the impact of their contributions. Tools like donor management software can assist organizations in streamlining these processes, making it easier to cultivate long-term relationships with donors.