Django is a high-level Python web framework that encourages rapid development and clean, pragmatic design. It simplifies the process of building web applications by providing reusable components and a robust architecture, allowing developers to focus on writing their applications rather than reinventing the wheel. With its built-in features like an admin panel, ORM (Object-Relational Mapping), and security measures, Django is ideal for both beginners and experienced developers. It follows the MVC (Model-View-Controller) architectural pattern, promoting a clear separation of concerns, which enhances maintainability and scalability of web projects.