Homonym: Disrupt (Interrupt)
"Disrupt" refers to the act of interrupting or causing a disturbance in a process, system, or market. In business, disruption often occurs when a new product or service significantly alters the way an industry operates, challenging established companies and practices. This can lead to innovation and change, as new players introduce fresh ideas and technologies.
In technology, disruptive innovation is a key concept, where simpler, more affordable solutions emerge to meet the needs of underserved customers. This can result in the decline of dominant firms that fail to adapt, highlighting the importance of agility and responsiveness in a competitive landscape.