Disparagement refers to the act of speaking about someone or something in a way that belittles or criticizes them. This can involve making negative comments or spreading false information that harms the reputation of the subject. Disparagement can occur in various contexts, including personal relationships, business dealings, and public discourse. In legal terms, disparagement can lead to claims of defamation if the statements made are false and damaging. Businesses often protect their reputation through defamation laws and may pursue legal action against individuals or entities that engage in disparaging behavior, especially if it affects their brand or market position.