Discount strategies are pricing techniques used by businesses to encourage sales and attract customers. These strategies can include percentage discounts, buy-one-get-one-free offers, and seasonal sales. By reducing prices, companies aim to increase customer traffic and boost overall sales volume. Another common approach is the use of loyalty programs, where customers receive discounts or rewards for repeat purchases. This not only incentivizes immediate sales but also fosters long-term relationships with customers. Effective discount strategies can help businesses manage inventory and respond to market competition while maintaining profitability.