Discount programs are initiatives offered by businesses to provide customers with reduced prices on products or services. These programs can take various forms, such as percentage discounts, buy-one-get-one-free offers, or loyalty rewards. They aim to attract new customers, retain existing ones, and encourage repeat purchases. Many discount programs are available through membership or subscription services, where customers can sign up to receive exclusive deals. Examples include student discounts, senior citizen discounts, and seasonal sales. These programs benefit both consumers, who save money, and businesses, which can increase sales and customer loyalty.