Customer incentives are strategies used by businesses to encourage customers to make purchases or engage with their products and services. These incentives can take various forms, such as discounts, loyalty programs, or special promotions. The goal is to enhance customer satisfaction and increase sales by providing added value. By offering customer incentives, companies can build stronger relationships with their clients and foster repeat business. For example, a retail store might offer a buy-one-get-one-free deal, while a restaurant could provide a loyalty card that rewards frequent diners. These tactics not only attract new customers but also retain existing ones.