Discount pricing is a sales strategy where products or services are offered at a reduced price. This approach is often used to attract customers, clear out inventory, or encourage bulk purchases. Retailers may provide discounts during special events, holidays, or seasonal sales to boost sales and increase customer traffic. Businesses may use various types of discounts, such as percentage-off deals, buy-one-get-one-free offers, or loyalty rewards. These incentives can help improve customer satisfaction and encourage repeat business. However, it's essential for companies to balance discounts with profitability to ensure long-term success.