Discount events are special occasions when retailers offer products at reduced prices to attract customers. These events can occur during holidays, seasonal changes, or store anniversaries, providing shoppers with opportunities to save money on various items. Common examples include Black Friday, Cyber Monday, and end-of-season sales. During discount events, businesses may promote limited-time offers, clearance sales, or bundle deals to encourage purchases. Customers often plan their shopping around these events to take advantage of significant savings. Many retailers also advertise these events through online platforms and social media to reach a wider audience.