Digital printing is a modern printing method that uses digital files, such as PDFs or images, to produce printed materials directly. Unlike traditional printing techniques, which often require physical plates or screens, digital printing allows for quick and efficient production of high-quality prints. This method is commonly used for items like brochures, business cards, and posters. One of the main advantages of digital printing is its ability to handle short print runs economically. It also enables customization, allowing for unique designs or variable data printing, where each piece can be different. This flexibility makes digital printing popular in various industries, including marketing and publishing.