Digital Watermarking is a technique used to embed information into digital media, such as images, audio, or video files. This information, or "watermark," is often invisible to the user but can be detected by specific software. It serves various purposes, including copyright protection, content authentication, and tracking the distribution of digital assets. The process involves altering the original media in a way that preserves its quality while embedding the watermark. Digital Watermarking can help creators and companies safeguard their intellectual property and ensure that their work is not used without permission.