Digital performance refers to the effectiveness and efficiency of online activities, often measured through metrics such as website traffic, conversion rates, and user engagement. It encompasses various digital channels, including social media, email marketing, and search engine optimization, to assess how well a brand or organization achieves its goals in the digital space. Improving digital performance involves analyzing data to understand user behavior and preferences. Tools like Google Analytics and social media insights help businesses track their performance, allowing them to make informed decisions and optimize their strategies for better results.