Digital metrics are quantitative measurements used to assess the performance of digital marketing efforts. They help businesses understand how well their online content, campaigns, and strategies are performing. Common digital metrics include website traffic, conversion rates, and engagement levels on social media platforms like Facebook and Instagram. These metrics provide valuable insights that can guide decision-making and improve future marketing strategies. By analyzing digital metrics, companies can identify trends, measure the effectiveness of their campaigns, and optimize their online presence to better reach their target audience.