Digital fingerprinting is a technology used to identify and track devices or users based on unique characteristics. Unlike traditional fingerprints, which are biological, digital fingerprints are created from data points such as browser settings, operating system, and installed plugins. This information helps websites and advertisers recognize users without relying on cookies. This method enhances online security and privacy by making it harder for users to be tracked across different sites. However, it raises concerns about user consent and data privacy, as many people may not be aware that their digital fingerprints are being collected and analyzed by companies and organizations.