Digital channels refer to various online platforms and tools used for communication and marketing. These channels include social media sites like Facebook and Instagram, email, websites, and mobile apps. They allow businesses and individuals to connect with their audience, share information, and promote products or services effectively. These channels enable real-time interaction and feedback, making it easier to engage with customers. By utilizing digital channels, organizations can reach a broader audience, track performance through analytics, and tailor their messages to specific demographics, enhancing overall marketing strategies and customer relationships.