Digital behavior refers to how individuals interact with technology and digital platforms. This includes activities such as browsing the internet, using social media, and engaging with online content. Understanding digital behavior helps businesses and researchers analyze trends, preferences, and user engagement in the digital landscape. Factors influencing digital behavior include device usage, online privacy concerns, and social influences. As people increasingly rely on smartphones and computers, their online habits evolve, impacting everything from shopping to communication. By studying these behaviors, organizations can tailor their strategies to better meet the needs of their audiences.