Differentiation strategies are techniques used by businesses to make their products or services stand out from competitors. This can involve unique features, superior quality, exceptional customer service, or innovative design. By highlighting what makes their offerings special, companies aim to attract specific customer segments and build brand loyalty. These strategies can also include targeted marketing efforts that emphasize the distinct benefits of a product. For example, a company might focus on sustainability or advanced technology to appeal to environmentally conscious consumers or tech enthusiasts. Ultimately, effective differentiation helps businesses create a competitive advantage in the marketplace.