Die cutting is a manufacturing process used to cut shapes out of materials like paper, cardboard, or fabric. It involves using a sharp metal die, which is a mold that shapes the material when pressure is applied. This technique is commonly used in industries such as packaging, crafts, and textiles to create precise shapes and designs quickly and efficiently. The die cutting process can produce various items, from simple shapes like circles and squares to intricate designs for greeting cards or custom packaging. It allows for high-volume production while maintaining accuracy, making it a popular choice for businesses looking to create unique products with minimal waste.