Detractors are individuals or groups who express negative opinions or criticisms about a product, service, or organization. They often share their dissatisfaction through various channels, such as social media, reviews, or word-of-mouth. Detractors can significantly impact a brand's reputation and customer perception. In the context of customer feedback, detractors are typically identified through metrics like the Net Promoter Score (NPS). This score categorizes customers into promoters, passives, and detractors based on their likelihood to recommend a product. Understanding detractors helps businesses address concerns and improve overall customer satisfaction.