Destination Marketing Organizations (DMOs) are organizations that promote a specific location to attract visitors. They work to enhance the area's image and appeal by showcasing its attractions, events, and unique features. DMOs often collaborate with local businesses, government agencies, and community groups to create marketing strategies that highlight the destination's offerings. These organizations typically provide resources for travelers, such as information on accommodations, dining, and activities. By leveraging social media, advertising, and public relations, DMOs aim to increase tourism and boost the local economy. Examples of DMOs include Visit California and NYC & Company.