Design assets are the various elements used in creating visual content, such as graphics, images, fonts, and icons. These assets help designers communicate ideas effectively and enhance the overall aesthetic of a project. They can be created from scratch or sourced from libraries and repositories. In digital design, assets can also include templates, color palettes, and user interface components. Utilizing design assets streamlines the creative process, allowing designers to focus on innovation while maintaining consistency across different platforms and media. Popular tools for managing design assets include Adobe Creative Cloud and Figma.