Descriptive language is a writing technique that uses vivid and specific details to create a clear picture in the reader's mind. It often involves sensory details, appealing to sight, sound, taste, touch, and smell, which helps to evoke emotions and enhance the reader's experience. For example, instead of saying "the flower is pretty," one might say "the rose bloomed with velvety red petals, releasing a sweet fragrance that filled the air." This type of language is commonly used in various forms of writing, including poetry, fiction, and advertising. By employing descriptive language, writers can engage their audience more effectively, making their work more memorable and impactful. It allows readers to visualize scenes and connect with characters on a deeper level.