The deontological approach is an ethical theory that emphasizes the importance of following rules and duties when making moral decisions. It suggests that certain actions are inherently right or wrong, regardless of their consequences. This approach is often associated with the philosopher Immanuel Kant, who argued that moral actions must be guided by universal principles that apply to everyone. In deontology, the focus is on the intention behind an action rather than its outcomes. For example, telling the truth is considered a moral duty, even if it may lead to negative consequences. This perspective prioritizes adherence to ethical norms and responsibilities over the results of actions.