Deepfake technology uses artificial intelligence to create realistic-looking fake videos or audio recordings. By analyzing existing images and sounds of a person, algorithms can generate new content that mimics their appearance and voice. This technology has gained attention for its potential in entertainment, education, and even social media. However, deepfakes also raise concerns about misinformation and privacy. They can be used to create misleading content that may harm individuals or spread false narratives. As a result, researchers and policymakers are exploring ways to detect deepfakes and mitigate their negative impacts on society.