Deceptive advertising refers to marketing practices that mislead consumers about a product or service. This can include false claims, misleading images, or omitting important information that could influence a buyer's decision. Such tactics can create unrealistic expectations and may lead to consumer dissatisfaction. Regulatory bodies, like the Federal Trade Commission (FTC) in the United States, work to protect consumers from deceptive advertising. They enforce laws that require advertisements to be truthful and not misleading. Companies found guilty of deceptive practices can face penalties, including fines and mandated corrective advertising to clarify their claims.